Our Work.
get london
get london
creative
creative
Driving brand awareness and credible association with The Arts.
Returning for the first time since the pandemic, Frederic Malle and the Evening Standard launched The Art Prize 2023 celebrating craftsmanship, self-expression & supporting emerging talent to tell their story through Art.
Platform
Multi-platform content, ‘A Portrait of You’ competition promotion, product sampling and editorial support, culminating in a glittering gallery event awards night at Cromwell Place.
more than 300
more than 300
competition entries
competition entries
Over delivering
Over delivering
page views
page views
by 123%
by 123%
over 3,000
over 3,000
podcast
podcast
downloads
downloads
Article dwell times
Article dwell times
above benchmark
above benchmark
Campaign effectiveness
Campaign effectiveness
• +600% uplift in top-of-mind awareness of Frederic Malle
• +20% Uplift in Frederic Malle association with Arts & Culture
• +12% Uplift in brand consideration for Frederic Malle
• 7 in 10 Felt that Frederic Malle is a brand with a high standards of craftsmanship
• 8 in 10 readers agreed ‘Frederic Malle and the Evening Standard Art prize is a fitting partnership’