Our Work.
Inspiration
Inspiration
The world made possible with Samsung.
Samsung wanted to drive increased awareness and preference for the Samsung Tab S9 across a core affluent millennial and Gen X audience, who would have their device use improved by the larger screen of the Samsung Tab S9, by demonstrating that size matters, and the superior features of the Samsung Tab S9 Ultra would enhance their daily lives.
Platform
Digital, Print, Audio, Brand Stories, Geo-targeted DOOH, Bespoke wall mural, Video, Social, Editorial
2.9m video views
2.9m video views
page views more than
page views more than
double the
double the
benchmark
benchmark
Average content
Average content
dwell time of
dwell time of
57 seconds
57 seconds
brand story
brand story
interaction rate
interaction rate
over 5x higher
over 5x higher
than the benchmark
than the benchmark
Campaign Effectiveness
Campaign Effectiveness
• 60% of readers recalled seeing the Samsung S9 campaign
• 83% agreed ‘the campaign made me feel that Samsung is different/innovative compared to
other brands’
• 3 in 4 readers who saw the campaign agreed ‘Samsung tablets fit into daily life’
• 8 in 10 readers agreed that they were now more likely to purchase a tablet from the Samsung
S9 range after seeing the campaign
Space for
Space for