Use Our Insight.
analysing the
analysing the
capital's residents
capital's residents
Collaborative work with Zenith.
We teamed up with Zenith to explore Londoners' value to advertisers. We wanted to understand whether advertisers need to fight harder in a city bombarded with advertising.
Watch the summary video.
Key findings.
Londoners welcome advertising
Londoners welcome advertising
With very busy lives, advertising helps Londoners to make decisions:
They are 2x as likely to try something new because of advertising
In the past week, 1/5 bought something because of advertising, compared to 7% of non-Londoners
70% bought something on gut feel last week
Londoners can act easily
Londoners can act easily
67% work close to high street shops compared to 33% of non-Londoners
50% do more weekday evening shopping after work than ever before
They’re more likely to buy from e-commerce and m-commerce, and will shop on their commute from work
Evening Standard
Evening Standard
Evening Standard readers are even more influenced by advertising than an average Londoner:
1/3 of Evening Standard readers bought something because of advertising last week, compared to 1/5 Londoners
Advertising with the Evening Standard can raise a brand's ROI by 3.5 times