"The best influencers are publishers; they advise, edit and promote what they want you to read" - Sir John Hegarty

We loved being part of this year's Advertising Week Europe and the team attended many different sessions over the four days. There was one session however, with the legendary Sir John Hegarty, on Thursday 21 March on the Ad Shapers stage, that particularly stood out for those who attended it, with some great soundbites from Sir John himself.

The session was with Whaler, on the topic of 'The Creative Disruption'. Although the session had a large focus on influencer marketing we thought Sir John's quotes were equally as relevant for the traditional publishing industry.

Enjoy!

“Give me freedom of a tight brief”

"Creativity IS disruption"

"Comfort is complacency"

"Embrace excitement, not risk"

"Stand for something - a brand must stand for something, it’s got to have values"

"The best influencers are publishers; they advise, edit and promote what they want you to read" (this one's our favourite!)