The Q1 2019 IPA Bellwether report, published today, showed UK companies upwardly revising their marketing budgets markedly in Q1 2019, in contrast to recent flat lining at the end of last year.

It’s good news for our portfolio, with increases in both the ‘main media advertising’ category (jumping from -6.5% to +5.2%), including our print products, and the ‘internet’ category (increasing from +2.1% to +17.2%), including our digital products.

Mediatel and Exchange Wire spoke to industry professionals for further insight; Jon O'Donnell, our Managing Director, Commercial, shared his thoughts:

"This report provides welcome optimism to marketers and the wider industry. It’s particularly pleasing to see increases in the key areas our business operates in, internet advertising and main media, including print. Although there is an understandable sense of caution, it’s reassuring that brands continue to show a trust in traditional media.

Smart money is still going into building reputation in a brand safe environment, which will protect business growth as the rest of the year plays out politically. Newsbrands are a key part of this media mix, demonstrating continued product innovation, as well as a crucial trusted relationship with audiences."