We are delighted to confirm we have been certified for the IAB UK Gold Standard. The announcement was made at IAB Engage on 7 June, where all IAB board members were revealed as registered and certified.

This means we have supplied the IAB with all the necessary evidence to demonstrate we support the three composite initiatives of the Gold Standard:

1. Reduce ad fraud by implementing the ads.txt initiative on all sites carrying ads
2. Improve the digital advertising experience by adhering to the LEAN principles, the Coalition for Better Advertising standards and never using the 12 “bad” ads
3. Increase brand safety by working with JICWEBS with a view to becoming certified or maintaining certification

We are pleased to receive our accreditation and demonstrate our commitment to digital advertising best practice.