- 'Find What Matters: with a little help from Google' campaign uses Evening Standard distribution to target media agencies.
Google and OMD have partnered with the Evening Standard to target a B2B audience promoting the Google Search 'Find What Matters: with a little help from Google' campaign.
Four special edition glossy cover wraps have been designed for the Evening Standard, which is being distributed weekly to media agencies across London.
Find What Matters is a creative proposition created by 72andSunny Amsterdam and OMD, that fuels the magic of Google Search. The idea is centred around if it matters to you, Search will help you find it, executed through a celebration of different things that matter to different people.
This is a perfect demonstration of the Evening Standard’s unique distribution capabilities to reach such an influential business audience. We’re excited to be working with Google and OMD on the campaign!
More information on the wider campaign:
https://www.campaignlive.co.uk/article/google-uk-aims-ads-media-buyers-amid-concerns-taken-granted/1595229?
