Sky and MediaCom have partnered with Evening Standardfor a campaign showcasing Sky Q’s product features and benefits, launching 22nd August. The ‘All In One Place, Easy’ campaign is fully cross-platform across The Evening Standard, Standard.co.uk and Independent.co.uk and launches with a high impact Cascade Format in the paper. This is a first for ESI Media, with the innovative format allowing us to showcase and reveal the broad range of Sky Q features in the TV, Film and Apps space, such as voice control and Spotify.

We will also be running a series of contextual print advertorials alongside our Entertainment and Sports content to further deliver on the campaign messaging, demonstrating to our audience how Sky Q makes entertainment and TV viewing easy, with everything in one place. We are targeting the campaign digitally to Sky’s specific audience segments with a range of formats such as Interscrollers, Billboards and DMPU together with real-time digital articles within relevant entertainment, lifestyle and sports content.

To celebrate the launch of the campaign, we sent an Evening Standard vendor to the Sky HQ to hand out papers to the Sky team.