The Evening Standard is a long-standing partner of London Fashion Week, sponsoring the event for over 15 years - that's 31 seasons!

This season we went bigger and better with a celebration on the first day of LFW, in the VIP Lounge of The Store X for over 120 of our key media agencies and clients.

The event was part of our Life 2.0 series, featuring fireside chats with Jane Shepherdson CBE, Chairperson of My Wardrobe HQ, and Giorgia Rossi, Chief Operating Officer of Treatwell, both interviewed by Amira Hashish, Executive Digital Editor of the Evening Standard.

My Wardrobe HQ and Treatwell are brands that fit perfectly into the Life 2.0 consumer behaviour as people use these services to buy back their time through the hiring of an outfit rather than a trip to the shops or the booking of a beauty appointment to fill a spare hour in the day.

Throughout LFW, ES Magazine merchandisers distributed the collectable Fashion Edition inside The Store X, around the Positive Fashion Designer Exhibition and at high profile offsite fashion shows including Victoria Beckham and Burberry.