Advertising.

Billboard

Initial dimensions: 970x250px. Expanded dimensions: 970x500px. Max file size: 150KB. Polite load: 1.2mb.

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand.

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads

Leaderboard

Initial dimensions: 728x90px. Expanded dimensions: 728x180px. Max file size: 100KB. Polite load: 1.2mb.

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand.

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads

*Please note that the takeover format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available

Mobile banner

Initial dimensions: 320x50px. Expanded dimensions: n/a. Max file size: 50KB. Polite load: 1.2mb

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. Expand not permitted

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads

Please note that the mobile banner format isn't available on "The Optimist" vertical, but Billboard, DMPUs and MPU are available.

MPU

Initial dimensions: 300x250px. Expanded dimensions: 600x250px. Max file size: 100KB. Polite load: 1.2mb

Minimum 24fps for video, 15 sec max length, 1.1 MB additional file size allowed for host initiated video, Z-index: 0-4,999. If expandable, must be able to click to expand. Must expand left.

May be supplied as GIF, JPG, 3d party tags or HTML5. All HTML5 units require the use of clickTag for tracking.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads

Pre-roll

Initial dimensions: Panel aspect ratio 16:9. Expanded dimensions: n/a. Max file size: 2.2MB. Polite load: n/a.

Minimum 24fps for video, 30 sec max length, additional file size: n/a , Z-index: 0-4,999. Expand not permitted.

All video must be supplied as either an MP4 file or VAST/VPAID creative tag.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads

Takeover

Takeovers are designed to work cross-platform on all of our sites*. All below elements need to be provided:

Wallpaper (1920x1200 pixels, must be a JPEG), Billboard (970x250), Leaderboard (728x90), MPU (300x250), Double MPU (300x600), Mobile banner (320x50).

If video skin, please provide as MP4 with max file size of 5MB. This is to enable a consistent view across all device types.

ES follows the better ads standards for desktop web and mobile web, as developed by The Coalition for Better Ads